Sorry about the late post, I thought this blog was due thursday.
Our trip to South High School to exchange our various video projects is a representational example of globalization, in which unique cultures from around the world are spread and shared with one another. This is largely allowed in part by our advances in technology that allow us to reach all around the world and connect with any and everyone in very little time. South High School in itself is a large culmination of cultures as it brings together ethnicities from all over the world. By sharing all of these cultures together and then further spreading it to us at DU, our experiences there are a model example of globalization.
Regarding the reading chapter, one can easily apply the concepts of the global village, cultural imperialism, local cultures, etc to this experience at South High. Because of our ability to connect with these children, we are creating an environment where the cultures of the world are able to commune very quickly with one another, which supports the global village theory. However, as has been shown in that you can find American cultural influence just about anywhere on the globe, there is a clear indication that the sheer mass and momentum of larger cultures can create a hierarchy of cultural spreading, engulfing whole smaller cultures and conforming them to the larger one. South High is but one of many gateways in which this cultural imperialism can spread back to the countries from which they originate and influence the existing culture to be more like that of Americas. This does present a potential problem as the threat of smaller, local cultures being eliminated is a serious threat to global diversity.
This doesn’t sway me to change my video essay however, because it deals with media ecology, which is how society as a whole behaves in the high media content environment, as well as the relationship between the two. Media ecology simply observes and reports the state of how things are, so however the influence of the above shapes our society, or the world’s society, that is the current media ecology.
At South High School there are many cultures and ethnicities so they have a chance to learn a lot about other people. Showing our videos showed the students at South High School what media cultures are important to us so that they could see another perspective. This relates to trends of globalization because they were able to see global issues such as the perception of African Americans in Media, the differences in news in China and the US and minority issues. Our videos made them think about things that are happening all around the world and they can see how everyone is connected in some way through social networking. Our trip to South also opened my eyes to the local global community of students.
These days you cannot run a successful company if you are not global. Everyone is connected through technology so that you can have a business in China and operate it from the US. I liked the concept of the uses of propaganda in the media during big political issues. During World War 2 the mass media crafted this perception on the war and the society ate it up. As they say in the book “ The uses of propaganda during World War 2 once again promoted concern over the distribution of global information in the mass media”. (339)Everyone believed the media even if it was not true. The media creates this flow of information and even if they are bias we still we read it. One of my classmates di a video essay on this exact thing. I thought it was really interesting to see that news is presented differently everywhere. We may not be getting the right information from the media so how can we base our decisions around it. This can be applied today in the presidential elections. Every source of media is bias so I don’t know what to think because everyone
says something different.
I think that globalization is a very important issue and my essay on media’s perception of beauty was how the media around the world is portraying it too. I think my essay can also relate to people overseas because they also watch many of the same
commercials we do. I wouldn’t change what I wrote because I think it ties into the globalization factor.
Globalization is a powerful force in international economics and politics. While showing my video at South High School, I wondered if people from all different cultures would be able to appreciate the content of my video. My video was about music websites, which I thought were almost exclusively American and European but I was surprised and pleased when a girl from the high school said that my video was her favorite. I did not realize before our trip to South and before reading this chapter that American exported movies are popular all over the world. This is probably comparable to American music websites like Pitchfork in the sense that the internet connects the whole world and people in any country can and probably do view the same content that I view every day in America.
Globalization has been described as a “flattening of the world”. I think that the internet is a huge contributor to that. I think South High School is a perfect example of a classic “mixing pot”. It is a physical place where people from all different cultures comes together and share ideas with one another. I think that the internet has now become a “cyber mixing pot”. It is still an area where people of different cultures can connect with one another but the difference is that they don’t need to occupy the same physical space.
In conclusion, my video was more relatable to different cultures than I thought it would be and this is a testament to how much American culture is exported around the world and contributes greatly to Globalization.
While visiting south high school it was nice to get away from DU and experience a different school that works on videos as well. It was nice to get away because we are around the same culture everyday and work in the same environment. Globalization played a major role in that because we got away from the norm. Even though we only traveled a few blocks away from our campus it is completely different in the fact that college life and classes are not the same as high school. We went to a different culture because South High School is very diverse and expressed our knowledge as well as received some from the South High School video class.
Cultural imperialism isn’t something new. For hundreds of years people have tried to gain as much control as possible whether it be gaining land or controlling the media society. Major companies are always going to try and get one leg up on the competition even if they are already blowing them out of the water. Things have not changed. People from different cultures (South High School) are being affected by the western world. Students at South may not be accustomed to the western lifestyle, but they are engaged in it nearly everyday and it is having an impact on them.
When talking about the politics of information I found it shocking that people outside the United States do not have the same access to information. In the US we can find out major news minutes after it has happened due to the Internet and television. It is something I found interesting because when I want to find out the score of a game I don’t think twice about it, I log onto my computer and find out within seconds.
This experience does not make me want to change my video essay, because I thought my video affected the majority of the population at least in the Unite States. It is unfortunate that people do not get to experience technology, but at the same time it is a major part of the western world and my world.
Our interaction at South High relates to trends in globalization in a couple of ways. Globalization relates to the “growing interconnectedness and intensification of connections” as well as the “changing role of geography and physical distance” (326). At South High, we were able to connect with a different, more diverse community of kids. Although we did not share our technology from overseas, we did see communication through kids living nearby. We were able to view new ideas and were able to see different cultures through South High. As globalization describes, “culture becomes more accessible to larger numbers of people.” For example, I believe one of the students from South High was from somewhere in Africa. It was interesting to see and hear his point of view of our media presentations. South High enabled us to interact and view a variety of new content and cultures through media.
I learned a lot about cultural imperialism, the “global village”, and local cultures. First off, I had never really thought about cultural imperialism until I read this chapter. I didn’t realize how much American movies and U.S. productions impacted other countries. I knew “U.S. projects tend to have substantial budgets” (333), however, I did not realize that other countries don’t spend this kind of money on movies, etc. I also thought it was interesting how other countries chose to buy U.S. media products because it is cheaper than their own. I would have thought it would be the other way around – since America spends so much money on movies and television shows, wouldn’t those products cost more? Next, I thought the idea of a “global village” was interesting. McLuhan believes that “the airing of voices and knowledge can promote greater understanding between different nations and cultures” (329). I agree and disagree with this idea. I think it is important that everyone’s voice is heard. As McLuhan states, this would “extend the range of publicly available knowledge about many different areas and aspects of the world” (328). I somewhat disagree that these voices would lead to greater understanding. I think that a “global village” could lead to greater understanding at some point, however, I think it would create many arguments and misunderstandings too. And as of right now, the only voices that are really heard are those of the large media corporations. Last, I learned that local cultures is a strategy corporations use “by exporting the U.S. model while adapting it to local conditions” (338). I thought this was interesting, as I had never thought about this before either. Companies like MTV are able to reach more people in different countries through creating multiple parts such as “MTV Africa” and “MTV Asia” (338). This causes more people to tune into MTV because they can relate to this channel more than other Western oriented shows.
I also learned a lot about politics of information and global media regulation. I think that politics of information is an important aspect of media. I thought it was interesting how “the idea that information should flow freely across national boundaries sounds benign to Western ears, many developing countries came to understand it as privileging the ‘First World’s’ market-driven perspective of information flow” (340). I do think the government should have some say in the media, however, the extent of their involvement may vary. I think under-developed countries want more of a balance between Western news and their local news. Also, global media regulation is an important aspect of the media. I never realized how difficult it must be to regulate “media ownership and programming extending beyond national borders” (344). How do you decide who regulates the media when the media becomes global? I did not find it surprising that “national governments and international organizations are feeling increased pressure from global media conglomerates and transnational private capital” (344). The conglomerates want to have global media regulation to increase their influence and power in the media industry. I also thought it was interesting how some people are “advocating for a more democratic media and creating their own independent media” (345). I believe the issue of global media regulation can relate to several other topics we have learned about in class.
My experience at South High does not make me want to change my video essay. My group and I made a video essay about the active audience theory and discussed how a variety of factors such as background, age, culture, etc. can influence how people interpret certain media. I think we demonstrated this in our video and the kids at South High helped advocate how several people may have different interpretations about the media.
At South High, a school that is very culturally aware and diverse, our presentations, with some exceptions, were given by primarily white, American students. Although we spoke about global issues such as minority representation in the media and horizontal integration, the majority of our perspectives are from a primarily white, privileged background.
Our time spent at South High, however, also highlighted how electronic media can be used as a tool for globalization, bringing global awareness across great distances through use of the Internet and of YouTube. For example, many of our video essays used clips from You Tube and information from Facebook and Twitter to support global ideas of media conglomeration. The ability to see a clip from Sri Lanka or the Arab Spring would have been impossible in the past, and this advancement in electronic media has changed how people can view the world.
Cultural imperialism encompasses the argument that media products flow primarily from “the West,” or America, influencing Eastern culture with little input from other, less wealthy nations. The term seems to highlight the possibility of “domination,” and suggests that the media industry in wealthy nations has such a large influence over the rest of the world that topics are being skewed and ideas misrepresented and misinterpreted (a very definite possibility).
I found the ideas of the “global village” very intriguing as well – the possibility that the media holds to unite nations shows great possibility for peacemaking and global understanding. However, as the reality of the “global village” is considered, it is seen that this promise is largely unrealistic – the largest and most influential media organizations are born from wealthy, powerful countries – giving little voice and making little difference for smaller, poorer nations of the world. This reality has led to a “homogenization of culture,” and a loss of local cultural awareness. As long as the wealthiest nations hold them most power in the media world, a true “global village” will never be realized.
The League of Nations’ view on globalization as a tool to increase peace and understanding is an excellent way to guide future thoughts and decisions regarding globalized media. While underrepresentation of underdeveloped countries is still an issue, the politics of information flow has the possibility to unite countries in the future. Global media regulation could aid in this process – while media corporations undoubtedly hold huge influence over government protocol, organizations such as Free Press are setting good examples for the future of fair and diverse media.
After reading this chapter and showing my video at South High, I would like to include more perspectives in my video essay, if possible. I think it would be beneficial to focus on the prevalence and use of media in underdeveloped countries as well, instead of only focusing on how media is influencing activism in the United States.
Media travels in a number of ways, through social networking sites, television, radio, e-mail, and cell phone. The way in which people around the world use and receive media has been revolutionized in the last 100 years. Instead of writing a letter to someone living across the country, which could take weeks—we are able to Skype face to face with them at any given moment. There is no longer a barrier of physical distance but an interconnectedness that has spread around the world, this is known as globalization. This expanding use of media can be seen everyday, even on our trip to South High School.
Not only did our trip to South get us to look at how they used different types of media to spread the word around their campus—it also gave us a good look at cultural imperialism. South is a very diverse campus with kids that represent every part of the world and they all use some sort of media. Even though they are from different backgrounds and culture there is an increasing mix of western media influence on other arts of the world. “There is no denying the overwhelming presence the U.S. culture has in other countries. American television, films, and music are common in most societies across the globe” (333). This influence can also be seen at the kids that attend South High, they are increasingly being influenced and molded to like popular Western culture instead of the culture they were brought up in. A lot of this can be due to the fact that smaller cultures just do not have the means to create a multi billion-dollar industry like the one in America. This in effect causes people to view a very narrow view of the world (through ‘western’ eyes). One of the main fears of this is “that the globalization of media is resulting in the homogenization of culture” (335). There are multiple pros and cons to the globalization of media, another being its effects on politics.
Politics have been around since the dawn of time, however there wasn’t always a way to get politicians messages out to everyone—until now. With media a politician’s views can be read about wherever and whenever. It allows the public to connect with their congress representative whenever they feel the need to. But as a result of this spread of such available media comes the very narrow views that often are shown on the news. Rarely do we see what is going on around the world other than through the 5 big new conglomerates. American news is shadowed and monitored by these conglomerates so that they only show certain views. This is an obviously down fall of media. But like the vast spread of communication between countries also comes the flow of information involving politics. An upside to media comes from the vast available knowledge from sources outside the U.S. like BBC and other various countries news stations. There are both positive and negative effects that come out of the mass globalization of media.