Home > #7, Cable MSOs > DirecTV


Based on numbers gathered in September 2010 by the National Cable & Telecommunications Association, DirecTV is the second leading multiple system operator, or MSO, with around 18,934,000 subscribers. This MSO started in the summer of 1994 and is owned by the DirecTV Group, which is controlled by Liberty Media. To date, it has generated over $17 billion dollars. DirecTV’s main competitor is Comcast, but is also threatened by Time Warner Cable, Inc. and Dish Network Corporation. DirecTV, however, also offers high speed Internet, and DVR.

            Bloggers/Users of DirecTV either love it or hate it. Honestly, there are more “hate it”s of the MSO than people who cannot live without it. Many people blogged about the billing problems with DirecTV. I can relate, because when my family had DirecTV, we got billed almost three times what we should have. My dad then spent hours on the phone trying to get reimbursed. After a struggle with the customer service, we ended up getting three months of TV free. Ultimately we changed to Dish Network though. There were also some problems voiced about the number of channels being received and complaints about the delayed DVRs. Users usually end up switching to a different service, and this can be aggravated by the slow moving customer service workers.  

            But there were pro DirecTV bloggers. One woman commented on the reliability of the satellite dish, saying it worked for her even in bad weather conditions. Installation for many people was simple and quick. Other people commented on the ease of DirecTV’s guides and the great quality of their HD channels. There are also the many sports packages for the NFL and NASCAR that create a lot of happy DirecTV fans.

            In the end, I think that the best MSO depends on the individual. If s/he likes more channels, or better service, they have to choose a system operator that accommodates that need. Much of the complaints have to do with how much money someone is willing to spend; some say DirecTV is cheap, some say it’s expensive. I say, you get what you pay for.

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