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Globalization & South High School

Globalization is the integration of media, people, finance, trade, and international programs. As stated in the book, “(globalization) refers to the exchange and intermingling of culture from different parts of the globe (327).” This is a huge movement in our world today and is only going to continue to grow. South High School illustrates globalization in that many of its students come from international backgrounds. They have different cultures, view points and beliefs all intermingling and learning together. Through our interaction at South High School we integrated high school and college students of different racial and economic backgrounds and shared media and opinions on areas involving affects within the media. The topics were broken down to be easy to understand by all ages and relatable. They also affect all cultures and can be understood by all cultures.

The topics we presented are something that needs to be understood by the population of media viewers because it affects everyone. The ‘Global Village’ is a theory that hopes that through globalization, everyone in every culture will have a voice in the media. This will create understanding and tolerance among cultures and nations. Unfortunately, not enough people have access to media in order to be greatly affected by it.

However, the quality of the global media is not where it needs to be. As expected, the more industrialized countries influence the media system. Can the media system be global if all influences are from industrialized countries? For example, the Associated Press and the United Press International dominate most news accounts from across the globe (340). As addressed in our media economics movie, is it really beneficial to promote a media to the entire world that only consists of two viewpoints? These companies were described as “a limited perspective reflecting the economic and cultural interests of industrialized nations (340).” In addition, the globalization of media has led to culture imperialism. Through media, western culture has spread to other cultures. For example, Coke, an American owned business, has advertised all over the world. Many cultures now consider Coke apart of their culture. This can be related to many movies and other businesses that have influenced the culture of other nations.

I think that globalization is a necessary movement and has endless potential. Although, unless media becomes available to everyone and everyone get involved, it can have serious consequences. It could possibly follow the trends within the American media. Instead of having five companies that own American media, what if only five companies controlled the world’s media? If access was granted to everyone, I believe it would diversify the information enough and be very valuable to humanity. In addition, there needs to be regulations set up in order to prevent privatization.

The experience made me more confident with the topic we chose for our project. I think it is very important for people to understand the economics of the media. Not only do they need to understand the effects of media conglomeration, they need to be aware of it so they can be discerning when receiving information.

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  1. Kathleen
    November 14, 2011 at 2:43 pm

    Great post, Allison! You did a good job focusing on both some negative and potential positive consequences of globalization.

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