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Blog #6

November 8, 2011 Leave a comment Go to comments

While talking about globalization and the time we spent at South High School, we have to mention that the students of South High School come from over 40 countries. What they crossed was not only geographic boundaries but also cultures. I believe that globalization has played an important role to make them know and adapt to American culture and other cultures of each other. Also, in some videos we reviewed, it was mentioned that industries had increased use of their income on media products such as Facebook to spread their reputation globally, just as the chapter talks about the trend of global creative industries, “increasing global incomes that allow more spending on media and cultural products” (P326).

Cultural imperialism talks a situation that the cultural flow from the West or other wealthy area is shaping the others’ cultural value and has a conflict with local culture. Also, with this deviation, the concept of “global village”, “an even playing field occupied by equally influential actors” (P342), has become lack of reality. As I notice, people of my home country especially the youth has been influenced a lot by Western media. For example, with exposure on media other than domestic media, the youth have become more interested in Western festival such as Halloween other than Chinese traditional festival. Also, Chinese classical books have less and less readers. People are just attracted by some foreign books such as Japanese and Western comic books.

With globalization of media, there have become many complicated issues on regulation. Since the media has been boundary-crossing, the jurisdiction has to be complicated and blurred. It is hard to capture and monitor things and people online and I feel it is hard to determine the jurisdiction in a virtual world. As a result, we can imagine easily the loopholes online. For the governments and agencies, this kind of regulation is a big concern. As a media consumer, I always feel unsafe online, especially when it is about some personal information and intellectual property rights.

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  1. November 8, 2011 at 11:03 am

    Excellent reflection, Li. I think it was really helpful for the students in our DU class to watch your video in the context of South High, where there are so many different cultural experiences and backgrounds. I would like to ask you to comment on the way that you see local cultures being absorbed or bypassed by western culture. It’s especially interesting given that U.S. culture has been slow to pick up aspects of Chinese culture, although as you note, Japanese culture (especially anime) has become quite widespread and ubiquitous in world youth cultures. Do you think this relates to the power of the Japanese media system in relation to world politics?

    • LZ
      November 8, 2011 at 6:30 pm

      as the chapter mentioned, many countries are just unable to produce high-quality media products even though they may be wealthy. i think the widespread Japanese or American products is more based on their high quality more than aspects their power in relation to world politics. as one of the audiences, i think we just care if the programs are interesting for us or if they have some interesting elements in it. i know that many Chinese audience who are fans of American or Japanese shows just refuse to watch domestic shows, because they feel Chinese shows are boring and low-quality comparing to those. they even would like to imitate American or Japanese life shown in those shows.

  2. Kathleen
    November 14, 2011 at 2:03 pm

    Thanks, Li! A lot of great insights here, it’s clear the issue of globalization is very interesting to you.

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