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Zach Stroup Blog 3

Zach Stroup



Blog # 3



            In chapters six and seven in the media society book the most interesting topics that I read about were agenda settings. It explains how the news doesn’t exactly tell people everything that is going on, but rather puts the idea of the topic in their head. This setting plays a huge role in journalists job to make the news.

This topic compels me because in the past, news companies have highlighted events that were not even at their peak yet. For example news coverage during the war in Vietnam was mostly talked about before the majority of the troops made it overseas. There are more examples, but the main point is that since people wanted to see news about the war, news companies had no other options but to show Vietnams coverage.

Another thing that caught my eye was the action of priming. It is the idea that if news companies show coverage on war issues, then viewers will be more at tentative to information on the war.

Unlike the minimal media effects model, the agenda setting seems to give other opinions on topics rather than showing exactly what people want to believe. It broadens people’s horizons and possibly gives them ideas they have never thought of.

Media ecology was interesting to me because it had to do with all of society. It wasn’t just focused on one class or race; it was focused on everybody so it gave people a chance to relate to one another through media.

Categories: Uncategorized
  1. Kathleen
    October 22, 2011 at 5:57 pm

    Good comments on agenda setting. Have you considered negative applications of this theory? Such as the media not reporting on certain stories causing a lack of attention to be paid to certain issues. Think Occupy Wall Street coverage. Good post.

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