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Blog 4

The subsection “Silver Bullet” interests me the most because I disagree with it.  The Silver Bullet theory suggests that the media injects a message directly into our system.  This theory does not take into account the fact that humans are not mindless entities; we can think for ourselves.  I don’t think that there are too many people out there who accept everything they see on TV, the internet, or in newspapers.  The day we stop thinking for ourselves is the day that we cease to become humans.  That is the beauty of the human race; we were blessed with minds that can form opinions on our own.

The evidence that the book has in support of this theory is Orson Welles’s War of the Worlds.  When this show aired on the radio, people thought that it was a real news program and that the earth was being invaded by aliens.  In the people’s defense, the program was purposely set up to sound and feel like a real news program; the program was not announced, nor was there a disclaimer before the program.  The program also didn’t have any commercial breaks so it would resemble a real newscast.

I don’t think that the Silver Bullet theory gives people enough credit.  The beautiful thing about the human race is that we are not afraid to question authority or the credibility of stories we hear.  As we stand in line at the grocery store and we pick up the tabloids, I think it’s safe to say that most of us don’t believe that there was actually a baby born with three heads.  We have come a long way in our reasoning and critical thinking, so I don’t think the Silver Bullet applies to us anymore.

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Categories: Uncategorized
  1. Kathleen
    October 22, 2011 at 6:14 pm

    Good criticisms of the silver bullet theory in media effects. War of the Worlds did have a widespread effect on most people, but in support of the points you made, the thing media theorists actually found most interesting about this event was that not everyone responded in this way. If the silver bullet theory were true, everyone would have been effected in exactly the same way. The fact that some people did not respond in such a dramatic fashion led theorists such as Lazersfeld to develop limited effects theory. Also, once again, please tell me your name so I can give you credit for this assignment.

  2. October 28, 2011 at 7:06 pm

    Sorry, it’s Olivia Bradburn

    • Kathleen
      October 30, 2011 at 11:22 pm

      Thanks, Olivia. Blackboard has been updated reflecting your credit for Blog #3 and #4.

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