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Free Press Blog

One of Free Press’ goals is to educate the general public about the current state of media that we see in society today. The organization cites the changes in media ownership following the 1996 Telecommunications Act as one of the most pressing issues affecting media today. According to Media Society communications media has changed considerably in a couple very significant ways since 1996. The advance of the internet has been able to connect the entire planet on an entirely different level. Internet allows people to instantaneously post original media as well as news articles which seem to undercut the idea of a centralized media through which all information shifts. It seems now that as corporations have begun consolidating the industry by buying up one media outlet after another, further building their influence. This brings to attention another important issue, that being the a change in ownership mentality amongst media corporations.  Just look at pure numbers the evidence is clear. In 1992 the majority of mass media was owned by only 24 companies. Following the Telecommunications Act of 1996, the majority of mass media is now owned by only 6 companies. It seems obvious then that media ownership patterns have changed from a highly competitive industry prior to 1996 to a conglomerated oligopolistic market where only a few select companies control what is heard on the radio and seen on television.

Although regulation have been put in place to limit the number of companies a media conglomerate can own, it is almost too late for these regulations to make any sort of impact. With control over radio, television, newspapers, and magazines, it all becomes that much easier for a single corporation’s agendas to get played out. It takes away any hopes that a small media company having any sort of success when the cost of entering the industry is set at such a high level, and leaves the big corporations as the nation’s media influence. For this reason, the people at Free Press have made it a point to inform the nation of the injustices with our current media system. Media ownership in particular is a key area of focus for the people of Free Press. Much of their time and effort, as well as monetary funds, are spent hosting national conferences and other events to help educated the public on media ownership reform. As well as supporting the FCC in their regulation reform on media conglomerates.

Q: How much of an emphasis does your corporation put on marketing your message to the public?

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Categories: Uncategorized
  1. Kathleen
    October 16, 2011 at 7:24 pm

    Great post, Sam! You also bring up a very relevant question that many of your classmates have also expressed interest in: How, exactly, is Free Press making the public aware of the issues it fights for? Hopefully, Tuesday’s talk provided some insights for you.

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