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blog #3 political influence on media

Free Press is concept that we use in this country to promote diversity of ideas and to reflect the interest of the public.  It’s an idea that is born out of Freedom of Speech in the Constitution.

The FCC has guidelines in place that help networks determine what is appropriate for general viewing.  In other words, all the major networks are available to everyone with a television … there is no cost but the viewing is limited. Hence, the FCC regulates what these networks can broadcast within the pre-determined appropriate content.  For example, there is no nudity, sexual content is more limited, foul language or inappropriate subject matter will be banned on these channels by the FCC.  Therefore, in order for the networks to stay competitive and draw advertising revenue, they generally follow the FCC guidelines.  The byproduct results in “self-regulation” and avoids a monopoly within the general market.

This is in the best interest of the public because it allows for free flow of ideas throughout the media. To encourage diverse media ownership allows for diverse media products. If all ideas and media products are controlled by the largest corporations, free press is highly threatened.  Big corporations use their knowledge to be more profitable for themselves and don’t care about the good of the people.  The FCC limited the three major TV Networks hoping to establish diversity of programs due to the diverse sources that those programs would come from. This also established more completion for the producers of these programs.

Cable networks have much less strict guidelines because they are paid for by the consumer.  In other words, if I want to watch “Jersey Shore” I have to purchase a cable package that allows me to watch MTV.  The FCC guidelines are very relaxed for the cable networks in comparison to the free networks because the consumer is making a choice to purchase and view this type of programming.

How does conglomerate’s monopolistic control affect the diversity of the media world?

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Categories: Uncategorized
  1. Kathleen
    October 16, 2011 at 6:24 pm

    Hi Paige, I think you need to clarify your ideas in this post. How does adherence to FCC regulation result in, ““self-regulation” and avoids a monopoly within the general market.”? I agree with your point about networks following FCC guidelines to gain advertisers and stay competitive, but your point on the FCC encouraging diversity programming is not evident. Maybe provide quotes from the reading or evidence from the Free Press website to support your viewpoint. Good question for Free Press though, I hope Tuesday’s talk gave you some insights.

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