Chapter 9 highlights the importance of transparency and how it affects social media today. I believe that transparency is an important factor when it comes to the topic of social media because without it, major companies would have access to personal information. As the book states “ media companies are struggling to adapt to the world of social media with mixed success. Companies not willing to give up control of their messages are having more difficulty than those that more open about stepping into the controlled chaos that is social media.” (Pavlik pg.277) this is because “transparency often works against strategy making and planning by companies, as they do not want to give away secrets to competitors (Pavlik pg.276).
To me this just shows how carful you must be with what you are willing to put on the Internet. Transparency is important in the online world because as a user you could be sharing very personal information without knowing. Leaking of this information to companies could make it so that you are very vulnerable position. I believe that transparency is less important in the offline world than the online world because offline your having face to face communication with someone where you can express you emotions and really get a feel for what that persons really about or trying to say.