Home > Uncategorized > Media Theory: Blog #13

Media Theory: Blog #13

After performing some research on my alternative media source Mother Jones and the New York Times I plan on using both qualitative and quantitative research methods for my final paper. I plan on using quantitative research methods with mentioning the amount of subscribers each news source has, various dates of publications and milestones and percentages of the kinds of people that subscribe to each news source. By getting these percentages I will be able to compare the amount of males or females subscribe to each news source, how old  and how educated they all are. I will most likely use qualitative research, which according to our book is “research that describes phenomena in words instead of numbers or measures,” the most while writing my final paper. I plan on getting my qualitative research through the participant-observation approach. I will do this by subscribing to each news source, there by participating and reading their blogs to try and get a better understanding of their readership and even their reporters because some from both sources participate in blogging.  I will get a better understanding of each news source by reading the “About” section and FAQ’s on each sources’ website. Under the two articles I chose I also plan on reading the comments that the subscribers have written to see how they feel about the article and the topic at hand.


Categories: Uncategorized
  1. February 23, 2011 at 1:55 am

    You will mostly be doing qualitative research and you will be relying on secondary sources for your quantitative data (you don’t have to survey the subscribers yourself). It also sounds like you plan to do some reception analysis to figure out who comments on these stories and what that might tell you about the audience for the differing sources. The main thing, though, is to look for evidence of how stories are framed differently. What’s the word choice? How does the use of evidence and experts help to lead the reader toward a conclusion? How does one source perhaps challenge another source’s argument, either directly or by implication?

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