Blog 13 – Media Theory and Research
For my paper, I plan on researching by using the quantitative method as well as the qualitative method. The quantitative method is described as “Research that focuses on numbers and measures and experimentation to describe phenomena. Researchers usually have a hypothesis they are trying to prove or disprove through controlled experimentation.” On the other hand, qualitative research is described as, “Research that describes phenomena in words instead of numbers and measures.” Both methods will be used in order to prepare the most data for my paper. I am analyzing the Wisconsin Budget Issue from news stories on FOX News as well as CNN. Most of my research will be qualitative research will help me view another perspective and devise common themes within the articles and video clips. The quantitative research that will be done, I will look at simple demographics of the viewers of each station. A topic I will be looking into when performing this research is the agenda setting and framing that takes place within the two news channels. By each news source wanting to convey a certain agenda, their news is framed in a way that is attractable to that particular audience.