Home > Uncategorized > Blog 10: Channel 7 News

Blog 10: Channel 7 News

I watched channel 7 news on three separate occasions. I watched it first online, however each time I played a video off of their website only one advertisement was shown which was promoting the University of Phoenix online. I then watched the morning and evening programs finding that most of the commercials seemed to be targeting middle aged women and stay at home moms. Most of the commercials were promoting cleaning products, groceries, and jewelry due to Valentines day. It is clear that the target audience of this news channel is of an older age. The station uses specific advertisements to brand the program in order to attract the station’s preferred viewers.

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