Home > Uncategorized > Current Event – Blog #9

Current Event – Blog #9

I read an article on the Best and Worst of this year’s Superbowl ad’s. This year, some commercial spots hit the spot with humor, but others failed to reach that level. It is always entertaining to see what marketing techniques are sent towards the way of the commercial viewers and this year it was interesting to see different aspects and ideas in each ad spot. The worst of the commercials in the article came from Hyundai, because the commercials seemed to try and be more “hypnotizing” rather than convincing you to buy the actual product for specific reasons. But it seemed as if a lot of commercials this year did the same thing, only in cuter ways. The way the article framed the story was by looking at only the quality of the advertisements rather than the actual product being presented. Instead of focusing on what each new product or company had to offer, the author focused only on the manner in which the product was presented (which is important for advertising companies), but presented a bias towards the reader (thought the commercials with a “fun, family-oriented” idea did much better than the other ads.

The winners in the category of best commercials, were the ones that sent out a message of sweetness and innocence as stated in the article. One of those commercials was the “Darth Vader Volkswagen” commercial. It has a little boy who is trying to “harness the force” on objects around the house but isn’t able to do so, but when his dad’s car appears, he attempts to try some of his “powers” on it. The father turns on the car by the press of the button and the boy is left astonished. By explaining the story like this, the author gives the reader a sense that a “good” commercial has to have certain qualities to it (for example being cute and innovative through culture). Another commercial that garnered attention with the same qualities was the “Bridgestone Beaver” advertisement. A man is driving down a road and hits the brakes to avoid hitting a beaver. The next time he is driving down the road and a tree falls down in front of him. A bridge that he was about to drive over collapses, and out of the side of the road comes the beaver with a thumbs up and a wink. I think the author focuses more on the idea that a commercial that captures a “feel-good” emotion, rather than slapstick humor gives the advertisement a much higher level of appreciation for the commercial, but maybe not for the product itself. The writer says that even though some of the commercials were cute, they didn’t make her want to buy the product (which in a way makes sense). The framing of the story though, seems to show that although there are good and bad commercials, the ones that truly hit the heart are the most popular ones, even if the viewer wasn’t interested in the product.

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Categories: Uncategorized Tags: , ,
  1. tessdoez
    February 24, 2011 at 7:06 am

    Alex,
    This doesn’t really show your understanding of the concept of framing. It is more of a plot summary of the article. Please go back and reference how the book describes framing and revise your blog post with those concepts in mind.

    • alex7283
      March 3, 2011 at 5:52 am

      Hey Professor, I just edited and revised this post.

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