Home > #8, PR article > Separation of Editorial and Business Operations

Separation of Editorial and Business Operations

I found an article on the denverpost.com that was about Shawn Hunter, who is the former president of AEG.  This news story was about Hunter joining Colorado’s Quiznos Pro challenge cycling race as the co-chair.  The article describes his background dealing with sports and a quote from him that is about his excitement for the race. I thought that the article was well written and used the information from the original press release efficiently, which I was able to find through digitaljournal.com.  Also, the contents in the article were more geared towards editorial rather than advertising.  The journalist for this piece was able to distinguish between what would be beneficial for the story and what was just company self-promotion.  In the press release, it included a lot of information about the race, Hunter, and Quiznos itself.  However in the article, it focuses on Hunter with minimal information about the race and none about Quiznos.  Through this, it proved that this piece was more about editorial content than advertising because it did not discuss the company.  Instead it focused on the main subject, Hunter, and the secondary subject, the race.  In the beginning of the article, it mentioned that Hunter was the former executive vice- president of the Colorado’s Avalanche and Nuggets.  Initially, I believed that this was unnecessary information about Hunter because I did not see how this was related to the race.  However a few paragraphs later in the article, it is stated that because of Hunter’s previous jobs, he is able to work with local sponsors to secure a national TV package and connect with organizing committees.  Although this appeared to be useless and kind of self-promoting information, it turned out that this is beneficial for the race.  So when comparing the press release to the article, this is not a violation of the editorial and business operation.

 

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