For anyone that follows the news it is clear who has won the battle of the social networks. With over 600 million users Facebook dominates the social media landscape. Facebook, as demonstrated in the wiki, still has tremendous potential for growth, both from current Internet users not on the site and from those not yet online. With an IPO likely next year Facebook should have a tremendous amount of cash on hand to further refine its platform and focus on monetizing its tremendous user base. As long as it can keep on the right side of the regulatory authorities Facebook should have a bright few years ahead of it.
After examining the competitors in the smartphone arena, I feel that the Apple group has the strongest argument. This hinges primarily on one thing. To quote, “However on February 10, 2011, iPhone will join forces with the Verizon network which may help increase iPhone sales.” This is perhaps the single most important statement in the entire wiki about the iPhone. AT&T and their sub-par network has been a source of continual frustration among iPhone owners since its release. Additionally, many Verizon customers have been unable or unwilling to switch networks. With increased availability and an enhanced network support structure, the recent future of the iPhone looks exceedingly bright and hard to beat.
Blackberry, on the other hand, seems to have lost much of its competitive edge and is being propped up by its strength in the business sector. This too, however, is being eroded as iPhone and Android beef up their business offerings and security, giving business users additional choice. Blackberry is clearly on the defensive and is more concerned about keeping customers and is less able to focus on stealing market share from its competitors.
Android seems to have the best long-term potential of the three offerings. It is open source, has a positive image, is currently the fastest growing of the three offerings and has great support from Google and other developers. The most customizable and open offering, there is great promise for the platform in the long term. Where I believe iPhone edges out Android in the short term is the move by Apple to allow the iPhone on Verizon’s network in the near future. This makes iPhone’s short-term prospects very bright, which I feel should be the focus of which entry presents the strongest argument. It is harder to predict the distant than the near future.