Home > #1, Film & convergence > Unstoppable

Unstoppable

Over break I went to see Unstoppable back in Wisconsin.  This film had numerous examples inside the film and while it was still being advertised.  I first saw an ad for this movie as I was watching TV.  In this single ad, the producers displayed a wide variety of technological convergence.  Initially you see the video come on the screen, showing mere clips that are all combined into one video edit.  Sounds and text are also added providing the ultimate technological convergence.  This single movie trailer converged digital cameras with computers with text and sounds (including music and special effects).  Additionally I viewed ads for this movie through the newspaper and online.  The producers for this film attempted to grab the attention of all ages using those tactics.  Newspapers for the “older” generation, TV ads for the kids between 13 and 17, and finally online ads for young adults.  The media in the actual film plays a major role throughout the whole movie.  As soon as they are made aware that there is a one million ton train, unmanned, and heading towards a major city, they jump on every opportunity possible to get footage and updates out to the public.  They followed the train by using helicopters and trucks, capturing each moment of this historic event and making it public.  Journalists were not the only ones providing video to the newscasters, citizens pulled out their phones and captured some of the moment, the train speeding by at 70 miles per hour.  Even though this is part of “Hollywood,” it is still very possible for citizen journalists to do just what they did in the movie, and there are examples still out there today.  For those whom produced the film, there was economic convergence.  Twentieth Century Fox joined forces with Prospect Park, Scott Free Productions, Firm Films, and Millbrook Farm Productions to create this film.  Also involved were Twentieth Century Fox in Germany, Belgium, Canada, France, Japan, and more providing a prime example of cultural convergence.  Those from other cultures watched and related with this American film.  Both in this film and in making the film there are numerous prime examples of cultural, technological, and economic convergence.

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Categories: #1, Film & convergence
  1. Lynn
    January 6, 2011 at 3:45 am

    Good references to cross-platform advertising campaign (technological convergence). Sounds like you were also interested in how the film portrayed technological convergence as it is increasingly coming to play a role in contemporary citizen journalism. Where did you find evidence of the involvement of 20th Century Fox Germany/Belgium/Canada/Japan? Did you mean this occurred with reference to the filmmaking, the distribution, or something else?

    • January 6, 2011 at 4:28 pm

      I found evidence of 20th Century Fox in multiple countries from the Internet Movie Database, sorry I failed to cite my source there when I should have. This occured with distribution of the film, so each country was capable of watching this film.

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