Home > #1, Film & convergence > Scott Pilgrim vs. the World

Scott Pilgrim vs. the World

Scott Pilgrim vs. the World is a comedy/romance about a young Canadian Scott Pilgrim (Michael Cera) who is a struggling musician in a band called Sex Bob-omb, who falling in love with a mysterious American named Ramona Flowers (Mary Elizabeth Winstead).  Only there is a catch, Scott must defeat Ramona’s seven “evil exes” in order to win Ramona’s heart.  Luckily Scott has very keen martial arts skills and can put up an epic reality defying battle.

This movie is an example of technological convergence because it is based on a comic book series. The series of six books was released by Bryan Lee O’Malley between August 2004 and July 2010. This is why there was an added sense of cartoon like effects in the film; an example of this is when Scott defeated an ex he got points, and coins. The Bluff Hampton Company was in charge of this and made this movie very original. A videogame entitled the same has been released also around the same time as the movie based off of the book series, which after seeing the movie I would not mind playing.

This film is also an example of economic convergence because it was not a very great success in revenue produced. During its opening week the movie only generated roughly 10 million dollars grossing at the beginning of August 2010 at around 30 million dollars. When considering the film’s production cost was an estimated 60 million dollars, it seems as though this movie was a failure in most people’s eyes.  I had no idea that this movie existed until my friend told me that he rented it.

This movie is also an example of cultural convergence because it was released in over 40 different countries. There are different themes in this movie which unite many different cultures; such as videogamers, rock and roll fans, and romantics.Another cultural fact is that it was recorded in Canada, but if you are from America watching this movie if the film never mentioned Canada you would have no idea that it was filmed in a different country. Ironically it shows how similar the USA and Canada really are.

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  1. tessdoez
    January 8, 2011 at 12:26 am

    (Hi, this is Lynn. I asked Tess, a grad student in media, to help me by offering you some comments).
    Your explanation of how the film is an example of technological convergence is well done, and the America/Canada connection with regard to cultural convergence is quite insightful.
    I don’t quite understand how the movie’s economic failure is an example of economic convergence, though. The parent corporation that owns the company that distributes the video game likely owns the production company that made the movie. You might look at the revenue brought in by the video game, and see if perhaps profits lost by the film’s box office failure were recouped in other areas such as this. If overall it was able to make money off some aspect of the movie, then perhaps overall it wasn’t as much of a failure as it seems at first glance. Or maybe the video game did poorly as well and further exacerbated the failure of the film economically. To study economic convergence you have to look at ownership and the connections between various media outlets.

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