Home > #1, Film & convergence, Uncategorized > Love and other Drugs

Love and other Drugs

Over winter break I went to the theaters and saw Love and Other Drugs, a romantic comedy about a free spirit girl named Maggie who is an early onset Parkinson’s patient. Soon after meeting Jamie, a representative for Pfizer, the two, through trial and tribulation work out their differences and soon fall in love. While some may call this romantic comedy sappy, the interspersed comedy and emotional struggles that Maggie faces combine for an enjoyable experience.

This film was based off of the non-fiction book Hard Sell: The Evolution of a Viagra Salesman by Jamie Reidy. In this way, the movie exemplifies as an example of a technological convergance as the book was turned into a digital media form. Viral Marketing was also utilized as the online equivalent of word of mouth advertising to increase sales for the film. Advertisements were displayed on sites such as facebook and written about on Yahoo to promote this film that touches upon a very serious disease that 500,000 Americans are suffering from as well as the 50,000 new cases that are reported annually.

Through the process of globalization of media content, popularity among foreign audiences has dramatically increased over the years. Films now support these audiences in including cross-cultural plot lines and diversity among the actors. When Maggie goes to a conference with Jamie, she attends a Parkinson’s convention where she is moved by the people and their stories. These individuals are all going through different stages of their Parkinson’s and are eclectic in their looks and personalities. This is a perfect example of the cultural convergance that the movie applies.

The economic convergance is a clear indicator of the producers and filmmakers that created this film. The film was produced by numerous studios such as New Regency, Stubor Pictures, Bedfod Falls and Regency Enterprises. These numerous producers all wanted to own the movie and be able to sell it across the nation. The film opened in 2,455 theaters in the United States, grossing $2,239,489 on its opening day. The film was created by 20th Century Fox, one of the six major American film studios.

Overall I would recommend this film. While there were several plot lines that were not fully expanded upon and explained, the actors and relationships were fully developed and created an enjoyable movie for viewers.

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  1. January 6, 2011 at 4:58 am

    The fact that the film was based on a book is an interesting example of economic convergence, as is the fact that it was marketed across a variety of media platforms. Not sure what the info about Parkinson’s has to do with economic convergence, though. Perhaps it relates to cultural convergence? It seems like it would fit better there, when you point out that in the film the main characters attend a conference and there seems to be an expression of common experiences with chronic illnesses that can be found resonant among a variety of audiences.
    To identify economic convergence, you’d need to show how 20th century Fox benefits from a variety of different ways with this film. For instance, maybe they own Regency or some of the other studios, or the rights to the music in the film’s soundtrack?
    Watch your spelling (convergence) & use “based on” rather than “based off of.”
    Did you think the film was kind of sappy, as you indicated early in your blog? You can use this info to build on your own critique of why you think it may not have done so well, or you might offer other reasons for why it did well in spite of its failings (e.g., Jake Gyllenhaal’s appeal as romantic lead, e.g.).

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