Get Him to the Greek
The film Get Him to the Greek was a successful comedy in both the American and International markets, grossing over $90 million. It details the haphazard journey of an washed up rock star (Russell Brand) and a record company intern (Jonah Hill) as they go to LA from London for a big concert at the Greek Theatre. The plot and the film itself are both prime examples of technological and cultural convergence.
The film contained a multitude of cameos, including musicians, actors, and other celebrities. This convergence of music, film, and television personalities is coupled with advertisements for the film in every medium, from web banners to billboards to television commercials. Additionally, the film shows the speed of modern international business, and thus the high level of technological convergence in today’s society.
Get Him to the Greek is a great example of cultural convergence. The cast features actors from America, England, Ireland, and Australia. Additionally, the plot centers on rock music, which is one of the most converged upon forms of music in the world. Part of the film’s international appeal stems from the convergence of music globally, as popular music becomes more of a global chart and isn’t limited to just single countries. The film grossed $60 million in America, and $30 million internationally. While not huge numbers, it still had considerable success worldwide, and not just in one market. This is partially owing to the economic convergence and consolidation of film corporations, as they look to foreign markets for additional revenue with minimal additional costs.