Elf

A good Christmas movie, is like a good cookie; there really isn’t such thing as a bad one; however every year there are very few contemporary Christmas films that make the transition from the DVD’s in my parents den to my Netflix cue.  Elf, starring Will Farell, delivers a timeless message about the true spirit of christmas that transcends genres and offers a story that continues to entertain me year to year.

This film is an example of economic convergent because it was directed by Jon Favreau, and written by David Berenbaum, however, it was produced by New Line Home Entertainment. The production budget was around $33 million dollars, and the movie has since grossed over $220 million dollars worldwide. Elf has been nominated for 9 awards and has won the 2004 ASCAP Award- Top Box Office Film (John Debby) and the 2004 Golden Trailer-Best Comedy Award. The movie is well received by critics, which is reflected by its “Certified Fresh” rating on Rotten Tomatoes.

Elf is also an example of technological convergence, as the plot has been expressed in multiple ways. The movie Elf is available in DVD, VHS, and Blue-ray Disc. It is also available via gaming systems, such as the Play Station Portable with Universal Media Disc. The movie is such a popular Christmas hit, that director Casey Nicholas, decided to take the story to the stage. November 10, 2010, launched the grand opening of the Broadway Musical: Elf. The hit play has grossed over a half a million dollars in just shy of two months.

This movie is also an example of cultural convergence. The film has been released in the all across the globe, and was filmed in New York City and in Canada. During the holidays, the Broadway Play takes full advantage of marketing in the city the story originated in. So next time your in NYC for the holidays, be sure to get tickets to the show, and maybe after, grab a cup of the “world’s best coffee!”

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Categories: #1, Film & convergence Tags:
  1. tessdoez
    January 7, 2011 at 10:30 pm

    (Hi, this is Lynn. I asked Tess, a grad student in media, to help me by offering you some comments).
    Noting that Elf was remade as a Broadway play is a very good start. Can you develop this with regard to economic convergence? Who profits from this crossover?
    It is not enough to show that there was collaboration in making the film to prove economic convergence. This phenomenon refers to the idea that one parent company could benefit from the film in numerous different ways, such as if a large conglomerate like Disney owns not only a production studio but a record label, a theme park and a news outlet (which they do, many times over), all of which somehow incorporate the movie in their business endeavors.

    I especially appreciate the specific evidence you give with regard to the movie’s popularity in your analysis of the economic convergence. Perhaps some of this kind of evidence could help us understand the cultural convergence as well. Box office figures or other kinds of examples showing the popularity of Elf abroad would be helpful in making your argument for its international appeal. Why do you think that people of other cultures appreciated the movie? Simply noting that it was released in other countries doesn’t allow us to fully understand the level of cultural convergence that may or may not be present.

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