Home > #1, Film & convergence > Harry Potter and the Deathly Hallows, Pt. 1

Harry Potter and the Deathly Hallows, Pt. 1

            Early on in the break I went to see Harry Potter and the Deathly Hallows Part 1. Regarding technological convergence, this Harry Potter movie and all of the others, provide this example because they are all marketed on all types of media. It was possible to see previews while watching television, whether on an actual television or while watching it online. Also, the movie was marketed on many websites, including a website of its own. In addition, the movie was based on text by J.K. Rowling

This Harry Potter movie, as well as the previous six, is cultural phenomenon and an example of cultural convergence because of its worldwide popularity. Not only was there a premier of the movie in the United States, but also a few around the world. This movie was popular all around the world, no matter the language spoken or culture in the country. Harry Potter was not only played in theaters around the world, but also advertised in countries around the world. People of all ages, races, and cultures experienced the marketing of the film as well as watched it when it came out. I believe that one of the reasons for its significant cultural convergence is because of the fact that Harry Potter is not meant for only one type of audience: Children, adults, and teenagers alike are able to enjoy a film like this. Also, most of the actors and actresses are from Europe, and yet the movie is just as popular in the United States as it is in Europe and the actors and actresses are just as well loved.

Harry Potter is also an example of economic convergence. Even though the films are owned by Time Warner, Harry Potter paraphernalia was not limited to this company. Companies like Target, Disney, and more were involved in selling products relating to the film. And, one must not forget, the fact that it was not Time Warner who came up with the idea for Harry Potter. J.K. Rowling is the author of all of the Harry Potter books, on which this latest movie was based. Time Warner purchased the rights to make movies from her, the author, and she is given a percentage of profits. This shows the convergence of persons and companies involved in a film like this.

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  1. Lynn
    January 6, 2011 at 4:40 am

    Good discussion of how the film’s cross-platform promotion represents technological convergence.
    You assert that the HP films are popular around the world and across age groups, but you don’t tell us why or give us evidence to support your argument. What is it about this series that people find appealing? How do box office results from around the world support your contention of its popularity?
    In terms of economic convergence, I think you have some confusion here. You can say more about how Warner Bros maximizes its profits by releasing its various HP-related products in various platforms and through various venues (I think this is what you’re hinting at with the note that there is HP stuff available at Target, but the mere fact that stuff is available at Target is not an example of economic convergence). Also, does Disney really sell HP stuff? How, where, and why? You can give evidence of this as an instance of economic convergence in that the big players might work together to maximize profits.
    But I’m also not sure what you mean about Time Warner not coming up with the idea for HP – that wouldn’t be an example of economic convergence. But does TW own Scholastic, the original publishers of the HP books? That would be an example of economic convergence.

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