Home > #1, Film & convergence > Black Swan

Black Swan

During my winter break I was really excited to see the movie Black Swan. This movie was everything I expected it to be due to researching it prior to release. It was suspenseful, filmed beautifully, the acting was great, and the story was great.  I am a big fan of Darren Aronofsky’s films so I looked up trailers and facts online before it came out. This in itself provides and example of technological convergence. The fact that I was able to look up trailers and facts about the movie shows how technology converged for this movie. Several pieces had to come together so it could be in a digital media form; the soundtrack, speech, sound effects, the video, etc. I even saw previews for this while I was in Paris. This movie was advertised through commercials on television not only in the United States, but Europe as well (I’m sure in other places too).

This film was an example of economic convergence because it was produced by Fox Searchlight Pictures but directed by Darren Aronofsky. And Darren didn’t even write the script; that was Mark Heyman, Andres Heinz, and John J. McLaughlin. Black Swan had a estimated budget of $17,000,000. Although the movie didn’t gross as high as Inception or Harry Potter it gross in the millions. But critics considered this more of an artsy film in comparison to Inception or other blockbusters this year. Due to this, Black Swan attracted a different crowd than Harry Potter or Tron. This movie received 8.7/10 stars with 28,000+ votes on imdb.com, which is a highly popular website for critiquing films.

This film is also a cultural convergence, because as I mentioned above, it was advertised in other countries besides the United States. When I was in Paris I saw posters for Black Swan in the subways, on the streets, and saw previews for it on television. This film reached out to cultures outside of the States. It didn’t particularly reach out to a wide range audiences like Harry Potter might have, but word got around. Plus the people in the movie came together from all different cultures to make this film possible; for example, Natalie Portman is originally from Israel and so is the rest of her dad’s side of the family.

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Categories: #1, Film & convergence Tags: ,
  1. Lynn
    January 6, 2011 at 4:26 am

    I like how you related technological convergence to your own ability to learn about the film across a variety of media platforms.
    I’m not sure I understand your argument about economic convergence. Maybe it wasn’t an example of economic convergence (e.g., perhaps it’s a one-off kind of film for Fox? Maybe Portman is in no other Fox films, or there’s no Fox-related music?). You could argue that in an environment of increased economic convergence, where there are fewer studios overall, a big player like Fox can afford to support smaller artsy films like Black Swan because they can support a separate studio, Fox Searchlight, that helps to keep expenses down yet benefits from the larger Fox enterprise when it comes to marketing.
    I also like your example of how you saw posters for the film in Paris, which demonstrates that the filmmakers believed that the film had potential to appeal to audiences other than the US. Why do you think they made the gamble that it would appeal in France? Do you think it paid off, based on box office receipts there?

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